The Problem
Summit Wraps is a vehicle wrap and branding company based in Utah with two locations — Springville and Lehi. My business partner Landon handles installation and production. I handle sales, marketing, design, and systems. In 2024, the business did $52K in revenue.
The bottleneck was never the quality of our work. Walk into our shop and you'll see trucks, vans, and trailers getting full-coverage wraps that look incredible. The problem was everything around the installation — the invisible infrastructure that separates a shop from a business.
Leads came in sporadically. Follow-ups were manual. There was no CRM, no automated outreach, no content pipeline, no SEO strategy. We were two guys running a shop with paper processes and a phone. Every customer we landed was the result of someone happening to find us — not a system designed to make that happen reliably.
The Decision
I had zero coding experience. I didn't know Python, APIs, or databases. I couldn't write a for loop if someone put a gun to my head. But I knew exactly what my business needed — I just couldn't build it.
Instead of hiring a developer ($100-200/hr), contracting an agency ($10K-50K per project), or buying a stack of expensive SaaS tools — I decided to build everything myself using Claude Code. I described what I needed in plain English, and Claude wrote the code. Every script, every automation, every integration — built through conversation.
The first thing I built was a lead scoring system. It took about an hour. By the end of the first week, I had a CRM pipeline, automated email drafts, and a dashboard I could check from my phone. That was when I realized this wasn't just a tool — it was a fundamentally different way to build a business.
What I Built
Lead Engine
The lead engine is the heart of the operation. It starts with sourcing — pulling in potential customers from verified business lists, filtering for service companies in our target radius, and scoring each one based on fleet size, online presence, industry fit, and location.
From there, an AI drafter generates personalized outreach emails. Not templates. Each email references the prospect's specific business, their vehicles, their service area. The system drafted 739 personalized cold emails in a single overnight run. It tracks bounces, detects replies, schedules follow-ups, and moves leads through stages automatically. I review and approve. The system does the rest.
CRM Automation
We run on GoHighLevel. I built a 10-stage sales pipeline that automatically progresses leads based on real actions — email opens, replies, calls, appointments. Every touchpoint gets logged. QuickBooks is synced so revenue data flows directly into the CRM. Contacts move from lead to customer without anyone manually updating a spreadsheet. A sales engine runs every 5 minutes, checking for stage transitions and triggering the right next action.
Website and SEO
I built the entire summitwrapsandgraphics.com website — 32 pages, all SEO-optimized with schema markup, meta descriptions tuned for click-through rate, and FAQ sections targeting long-tail keywords. Traffic went from roughly 7 visitors per day on the old site to 100-150 real humans per day. That's a 1,400% increase.
Then I took it further. I built llms.txt — a structured file that tells AI tools exactly what Summit Wraps does, where we operate, and what services we offer. I generated markdown mirrors for every page so ChatGPT and other AI assistants can read our content cleanly. The result: ChatGPT is now actively recommending Summit Wraps to people searching for vehicle wraps in Utah. That's not paid — that's earned through the right technical setup.
Content Pipeline
Video content is the growth engine for both Summit Wraps and my personal brand. I built an AI clip analyzer that ingests raw video footage and identifies the best segments. A reel composer assembles clips into platform-ready formats. A cover image generator creates consistent, on-brand thumbnails. Filming briefs are auto-generated with shot lists, golden hour times, and location recommendations. YouTube cross-posting runs automatically for both business and personal accounts every 6 hours.
Instagram DM Engine
Outbound prospecting on Instagram is a different game than cold email. The DM engine handles automated outreach with a conversation phase state machine — from initial connection through building rapport to qualifying interest. It A/B tests five different opening strategies (compliment, question, social proof, industry-specific, content share) and tracks which ones get replies. The compliment strategy hit a 25% reply rate. A pitch keyword blocker prevents the system from ever leading with a sales message. Reactivation runs three times daily to re-engage cold conversations.
Dashboard and Monitoring
Everything feeds into a business dashboard that's accessible from my phone anywhere via a Cloudflare tunnel. Morning auto-briefing tells me what happened overnight — new leads, replies, bounces, revenue updates, system health. A guardian watchdog monitors all running automations and alerts me before errors become problems. 24 cron jobs run daily, handling tasks from lead scoring to content publishing to data backups.
Design Pipeline
The newest addition is a design pipeline that connects the entire proof process. An intake form captures client details, vehicle info, and design preferences. A designer Kanban portal lets our design team manage jobs without needing CRM access. Proof review pages generate automatically with client-facing URLs — customers can view their wrap design, request revisions, and approve proofs all online. GHL workflows trigger notifications at every stage. Due dates enforce 48-hour initial designs and 24-hour revision turnarounds.
The Results
- Revenue: $52K (2024) to $300K+ (2025), targeting $600-750K in 2026 — without adding a single employee
- Automations: 80+ live systems running 24/7
- APIs connected: 10 — GoHighLevel, Gmail, Instagram Graph API, YouTube, QuickBooks, Google Search Console, ElevenLabs, Cloudflare, Meta, and more
- Cron jobs: 24 automated tasks running every day
- Scripts: 75+ Python scripts handling everything from lead scoring to content creation to financial reporting
- Code written by hand: Zero. Every line was built through conversation with Claude Code.
The revenue growth isn't just a number. It's the compound effect of dozens of small systems all working at the same time — leads being sourced while I sleep, follow-ups being sent while I'm in the shop, content being published while I'm with my wife, data being organized while I'm planning the next move. None of these systems individually would have 2.5x'd revenue. All of them together did.
The Bigger Picture
This isn't about one vehicle wrap company. The systems I built for Summit Wraps are the same types of systems every small business needs — just tailored to their industry. A plumber needs lead scoring and automated follow-ups. A landscaper needs a content pipeline and a CRM. A roofer needs SEO and a design proof system. The problems are universal. The solutions just need to be built for each business specifically.
That's why I'm now offering Custom Business Builds. Same approach. Same tools. Same methodology. I sit down with a business owner for 60 minutes, map out exactly where their bottlenecks are, and build a custom operating system tailored to their industry, their workflow, and their goals. No templates. No one-size-fits-all. Just systems that actually fit.
Every business owner I talk to has the same problem: they know what they need but can't build it themselves, and hiring someone to do it costs $10K-$50K. I built proof that there's a better way.